Money talks. You know who else does? Gen Z.

Their unique brand of social media activism has already impacted our society more profoundly than any generation in U.S. history. Now, these teens and young adults have the chance to parlay their voices into piles of cash for the causes they love.

A next-gen toolkit for next-generation givers

Till now, our most forward-thinking generation has been working with yesterday’s fundraising tools. Ever the crafty crew, they genuinely made the most of raffles, lemonade stands, GoFundMes, food drives and the like. For the most part, though, the financial results of these efforts left them at the “kid’s table.” Not anymore.

Today, Gen Z has access to Generopolis, a tool that empowers them to talk with their voices AND with real dollars by doing what they do best: creating conversations on social media.

The GOOD they can do

At a high level, Generopolis works when a local business and nonprofit volunteer team up to offer a QR-code-powered “GOOD DEAL” – a special discount or promotion – to customers. Young leaders, whether acting as individuals or affiliated with clubs, Greek organizations, youth groups or junior boards, can exercise newfound fundraising influence by partnering with businesses of their choice as social media marketing collaborators.

But this alliance isn’t just cute kid fluff. Establishing and promoting a Generopolis GOOD DEAL is a real opportunity for businesses to drive sales, capture customer contact information and reach new heights of social media engagement. In short, it’s a gift to businesses more than a gift from businesses, and that’s what finally levels the playing field on Gen Z’s quest for real influence.

Their choice, their power

With their fist full of social media marketing aces, the real decision for Gen Z advocates is who and what they want to support. Which causes mean the most to them and which businesses do they deem worthy of their creative partnership?

These savvy activists lead with heart and an intuitive understanding that there must be a clear match between the charities they love and the values of the business partners they promote. To them, the heart of the business is as important as the “stuff” in the window, and they won’t be affiliated with any of it unless the connection is genuine.

Getting started

Whether interested in a solo mission or a group effort, and whether they hope to fund their own school or a broader community cause, Generopolis has a free guide to help Gen Z activists get moving. In just 10 minutes a day, young leaders can work with the local businesses of their choice to go from zero fundraising experience to $10,000 in the bank for their nonprofit of choice.

Social media influence? Check. Financial influence? Check. Thanks for your leadership, Gen Z. Welcome to your upgraded seat at the decision-making table!